Learn how to build and monetize a gaming channel with expert tips! Grow your audience, optimize content, and earn from gaming with proven strategies.
If you spend sixteen hours a day developing a professional skill or keeping up with new technology, you are considered a valuable asset for someone else’s dream. But if you spend the same amount on gaming, you might be tagged as unambitious, a slacker, or even worse, a victim of hikikomori.
Why do gamers not have the same rep in India as they do internationally? That’s because we have barely decoded the “all work and no play” paradox. You see, global gamers are not just appreciated but also incentivized for their skills. Gaming is seen on the same pedestal as sports.
While there’s no denying that we are gradually reaching the same status, India has a long way to go on gaming as a legit profession.
However, since the pandemic, we have seen a sudden surge in the gaming community, standing tall at 568 million gamers. This is a much-needed glimmering hope of a community that can propel a change for the better.
Let’s dive into a few ways to start earning a professional gamer. Do read it till the end for a hidden card.
The obvious way would be to participate in Esports tournaments, where the pool can rack up to millions. But again, chances are competitively slim. So here are some strategies to upskill and earn simultaneously.
1.Short Form Content
Capitalizing on generational attention deficiency, short content is a godsend for instant information, entertainment, or opinion. And now, you can, too, take advantage of the few minutes by creating UGC. According to stats, 74% of consumers rely on social media to inform their purchasing decisions.
Here’s an idea: say you have a gaming gear and you review it in under 20 seconds. Your video will help your audience make an informed decision. That’s how you gain a rep, and soon brands will approach you for sponsored content.
Moreover, you can easily pump out 5-10 short videos daily. Just imagine the extent to which you can monetize these.
Mediums: Instagram reels, Youtube Shorts.
2.Game Testers/Reviewers
Speaking of reviews, game developers often need authentic feedback from gamers. Gamers can leverage their expertise, experience, and exclusive opinions to help the developer optimize the user’s experience.
Brands might even pay for such content considering it drives a positive influence on their game and validates their concept.
So go ahead, create worthwhile game reviews, and monetize your valuable knowledge.
3.Long Form Streaming. Ad Revenue Model.
Even if we all are variably different from each other, one thing we are collectively experiencing is dopamine deficiency. Here’s how you can make a business from this: give us valuable content that we can watch after a hard day’s work.
The short-form video might be the new fad among Gen-Zers but still, a study suggests that 53.1% of young consumers heavily rely on longer videos for productive use of their time.
Now, there’s another crucial reason why such content will work for you as a creator– the time length is the advantage, allowing you to place more ad stamps in the video. An AVOD works wonders for long-form content, giving a lucrative monetizing medium.
However, you got to ensure that you have a loyal audience and engagement for brands to collaborate with you. There’s definitely a number game here at play.
But what if I told you there’s a bypass against the followers’ race? Read along for a new way to earn as a gamer.
Medium: Youtube, Twitch.
4.Easy Stream and Instant Earn
Picture this: let’s say you opened a shop in a neighborhood. Even if a single person saw your signage and bought something, wouldn’t you consider that a sale?
That’s an exact concept we are introducing with Airena– You can start earning as soon as you stream. With an integrated marketplace within the user-generated content streaming platform, you can place products in your content and start selling. Here’s how:
Step 1: Start your creator’s account.
Step 2: Stream your gaming content but also make a few small segments explaining/ reviewing a product.
Step 3: Place the said products in your video. The user can buy the product directly from your shoppable video.
Step 4: Earn through commissions from sales.
Now, here’s the best part: you can also gain brand sponsorships down the line and earn through two sources simultaneously i.e. marketing and sales.
To validate this concept, ComScore’s research suggests that brand engagements rise by 28% when viewers get a mixture of professional marketing content and user-generated content.
Moreover, brands are adapting the UGC strategy which has evidently led to a 41% increase in products added to the cart. Around 63% of marketers believe that UGC performs better than other brand-directed content.
Stay tuned for the launch of the ultimate hub for gamers with AIRENA, the only platform that helps monetize your content as soon as you stream.
Medium: AIRENA.
So, what are you waiting for? The best time to Learn how to build and monetize a gaming channel with expert tips! Grow your audience, optimize content, and earn from gaming with proven strategies. is now. Which of the above strategies would you prefer? Regardless, we need to uplift the gaming community in India. If you are a gamer, you are the star of the hour.